In each of these Blockbusters my students have followed a proven formula to develop Reliable Storylines and Emotionally Engaging Characters. They have attracted audiences around the world. There’s a reason for their global successes: All that has to be done to predictably repeat a Blockbuster’s Success is follow The Formula. That includes using specific techniques to create unexpected stories, scenes, characters and settings. This treasure-trove of techniques is anything but obvious.
In fact, these techniques are “secret” in that they address and influence the audience on a deeply subconscious level. And the audiences love it! People want to be influenced if you do it in the right way.
Here’s why this is important for you and your business:
The same Blueprint that is followed to create compelling characters… and Heroes that draw the audience in… to keep them on the edges of their seats… to move them to tears of laughter and joy… is the same Formula that I teach my clients who are going to give a TED Talk, or present to investors, or create a brand, or even an Elevator Pitch.
Influence usually begins with a great Elevator Pitch. Unfortunately, most Elevator Pitches inspire a “so what?” response. How do you Take Someone from “So what?” to “Tell me more” to “Wow”!
In the above video –
–David teaches 300 entrepreneurs how to do exactly that.
How many elevator pitches can you remember? Ask not for whom the bell tolls, for how many people, a year from now, will remember yours?
In one to four sentences you’ve got to use wordsmithing, images, twists, ideas, and hope to yank your listener along a journey from boredom or skepticism into an urgency to connect.It’s storytelling at warp speed.
The business jet stream moves fast, and after a networking occasion, most of us follow up with just two or even one person.
The video show how you can be that one person.